Porter, Michael E. Competitive Advantage. Free Press, 1984.

Раздел 6

Bain & Company (www.bain.com) on The Opportunity/Vulnerability Matrix.

The Boston Consulting Group (www.bcg.com) on The Growth/Share Matrix.

Grant, Robert M. Contemporary Strategy Analysis. 7th edn. Wiley-Blackwell, 2011.

Hamel, Gary and Prahalad, С. K. Competing for the Future. Harvard Business School Press, 1994.

Koch, Richard. The FT Guide to Strategy: How to Create, Pursue and Deliver a Winning Strategy. 4th edn. FT Prentice Hall, 2007.

L. E. K. Consulting (www.lek.com) on The Opportunity/Vulnerability Matrix.

Arthur D. Little Inc (www.adl.com) on The Strategic Condition Matrix.

McKinsey & Company (www.mckinsey.com) on The Advantage/Attractiveness Matrix and The 7S Framework.

Раздел 7

Brealey, Richard, Myers, Stuart and Allen, Franklin. Principles of Corporate Finance. McGraw-Hill, 2007.

The Chartered Institute of Marketing, Marketing and the 7Ps, 2009.

Collins, Jim. Best Beats First // Forbes. 2000. August.

Collins, Jim. Good to Great: Why Some Companies Make the Leap… and Others Don’t. Random House Business, 2001.

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Little Brown, 2000.

Hammer, Michael. Reengineering Work: Don't Automate, Obliterate // Harvard Business Review. 1990. July-August.

Hammer, Michael and Champy, James. Reengineering the Corporation: A Manifesto for Business Revolution. 3rd edn. Nicholas Brealey, 2001.

Hartung, Adam. Create Marketplace Disruption: How to Stay Ahead of the Competition. FT Press, 2008.

Hartung, Adam. How Facebook Beat MySpace // Forbes.com. 2011. 14 January.

Henderson, Bruce. The Experience Curve Reviewed. The Boston Consulting Group (reprint № 135), 1973.

Kano, N., Seraku, N., Takahashi, N. and Tsuji, S. Attractive Quality and Mustbe Quality // Hinshitsu: The Journal of the Japanese Society for Quality Control. 1984. April.

Karamchandani, Ashish, Kubzansky, Mike and Lalwani, Nishant. The Globe: Is the Bottom of the Pyramid Really for You? // Harvard Business Review. 2011. March-April.

Kim, W. Chan and Mauborgne, Renee. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.

Koller, Tim, Goedhart, Marc and Wessels, David (all McKinsey & Co). Valuation: Measuring and Managing the Value of Companies. 5th edn. Wiley, 2010.

Lauterborn, Robert F., Schullz, Don E. and Tannenbaum, Stanley I. Integrated Marketing Communications. NTC Business Books, 1993.

Marshall, Alfred. Principles of Economics. Macmillan, 1890.

Maslow, Abraham H. A Theory of Human Motivation // Psychological Review. 1943. 50.

McCarthy, E. Jerome. Basic Marketing. A Managerial Approach. R. D. Irwin, 1960.

Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, 1980.

Prahalad, С. K. The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. Wharton, 2004.

Prahalad, С. K. and Lieberthal, Kenneth. The End of Corporate Imperialism // Harvard Business Review. 1998. July-August.