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http://www.teslamotors.com/­blog/­all-our-patent-are-belong-you.

http://www.businessweek.com/­articles/­2014-06-12/­why-elon-musk-just-opened-teslas-patents-to-his-biggest-rivals.

http://www.cnbc.com/­id/­101701887#.

https://www.youtube.com/­watch?v=ts_4vOUDImE.

http://www.businessweek.com/­stories/­2006-05-07/­suns-big-open-source-bet.

http://www.nielsen.com/­content/­corporate/­us/­en/­insights/­news/­2014/­it-pays-to-be-green-corporate-social-responsibility-meets-the-bottom-line.html.

http://www.accenture.com/­SiteCollectionDocuments/­PDF/­Accenture-Consumer-Study-Marketing-Mattering.pdf.

http://insights.fb.com/­2014/­11/­18/­a-favorite-place-to-hang-out/.

http://www.cvshealth.com/­research-insights/­health-topics/­this-is-the-right-thing-to-do.




Глава 8


http://www.businessinsider.com/­reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2.

http://www.hemispheresmagazine.com/­2014/­03/­01/­red-carpet-retail/.

https://hbr.org/­product/­how-pinterest-puts-people-in-stores/­an/­F1307Z-PDF-ENG.

http://www.entrepreneur.com/­article/­239690.

http://www.wsj.com/­articles/­SB100014240­527023045877­04577334370670243032.

http://adage.com/­article/­digitalnext/­retailers-showrooming-a-bad-thing/­292167/.

http://bits.blogs.nytimes.com/­2013/­02/­27/­more-retailers-at-risk-of-amazon-showrooming/­?_r=0.

http://www.huffingtonpost.com/­jon-bird/­embracing-showrooming_b_5999302.html.

http://www.geekwire.com/­2014/­walmart-com-chief-neil-ashe-says-showrooming-longer-dirty-word/.

http://www.crmbuyer.com/­story/­81323.html.

http://www.inc.com/­rhett-power/­drones-augmented-reality-no-lines-a-glimpse-into-the-future-of-retail.html.

http://www.emarketer.com/­Article/­Retailers-Look-Merge-Offline-Online-Shopping-Experiences-2014/­1010812.

http://www.mechtron.com/­blog/­sell-the-retail-experience/.

http://www.fastcocreate.com/­3037575/­how-4-retailers-are-using-digital-and-mobile-to-create-a-more-seamless-shopping-experience.

https://hbr.org/­2014/­09/­digital-physical-mashups/­ar/­1.

http://www.adweek.com/­news/­technology/­meet-7-brands-are-building-future-digital-retail-through-innovation-labs-161470.

http://www-935.ibm.com/­services/­us/­gbs/­thoughtleadership/­greaterexpectations/.

http://thisisstory.com/­stories/­styletech/.

http://www.wired.com/­2014/­11/­ebays-plan-reinvent-retail-shopping-magic-mirrors/.

http://thecreatorsproject.vice.com/­blog/­tescos-using-virtual-reality-goggles-to-possibly-allow-people-to-buy-groceries-from-bed.

http://gajitz.com/­worlds-first-virtual-grocery-store-now-open-in-south-korea/.

http://www.samsung.com/­us/­galaxy-experience/­#Home.

http://www.psfk.com/­2014/­09/­story-style-tech-pop-up-store.html.

http://www.customerexperiencereport.com/­expert-edge/­omnichannel-changing-retail-experience-forever/.




Глава 9


http://adage.com/­article/­cmo-strategy/­end-marketing-procter-gamble/­293918/.

http://adage.com/­article/­cmo-strategy/­call-cmo-marketers-job-evolved-title/­245189/.

http://blogs.wsj.com/­accelerators/­2014/­06/­03/­jessica-livingston-why-startups-need-to-focus-on-sales-not-marketing/.