Телефонные интервью. Телефонные интервью могут быть весьма продуктивными на более поздних этапах исследования, когда вопросы станут конкретными. Они наиболее эффективны применительно к поставщикам, потребителям, дистрибьюторам и другим третьим лицам.
Список основных источников
Abell, D. F., and Hammond, J. S. Strategic Market Planning: Problems and Analytical Approaches. Englewood Cliffs, N.J.: Prentice-Hall, 1979.
Abernathy, W. J., and Wayne, K. "The Limits of the Learning Curve," Harvard Business Review, September/October 1974.
Abernathy, W. J. The Productivity Dilemma: Roadblock to Innovation in the Automobile Industry. Baltimore, Md.: Johns Hopkins Press, 1978.
Andrews, K. R. The Concept of Corporate Strategy. New York: Dow Jones-Irwin, 1971.
Ansoff, H. I. "Checklist for Competitive and Competence Profiles." Corporate Strategy, pp. 98–99. New York: McGraw-Hill, 1965.
Brock, G. The U.S. Computer Industry. Cambridge, Mass.: Ballinger Press, 1975.
Buchele, R. "How to Evaluate a Firm." California Management Review, Fall 1962, pp. 5–16.
Buffa, E. S. Modern Production Management. 4th ed. New York: Wiley, 1973.
Buzzell, R. D. "Competitive Behavior and Product Life Cycles." In New Ideas for Successful Marketing, edited by John Wright and J. L. Goldstucker, pp. 46–68. Chicago: American Marketing Association, 1966.
Buzzell, R. D., Gale, В. Т., and Sultan, R. G. M. "Market Share – A Key to Profitability." Harvard Business Review, January-February 1975, pp. 97–106.
Buzzell, R. D., Nourse, R. M., Matthews, J. В., Jr., and Levitt, T. Marketing: A Contemporary Analysis. New York: McGraw-Hill, 1972.
Cannon, J. T. Business Strategy and Policy. New York: Harcourt, Brace and World, 1968.
Catry, В., and Chevalier, M. "Market Share Strategy and the Product Life Cycle." Journal of Marketing, Vol. 38, October 1974, pp. 29–34.
Christensen, C. R., Andrews, K. R., and Bower, J. L. Business Policy: Text and Cases. Homewood, ILL.: Richard D. Irwin, 1973.
Clifford, D. K., Jr. "Leverage in the Product Life Cycle." Dun's Review, May 1965.
Corey, R. Industrial Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.
Cox, W. E., Jr. "Product Life Cycles as Marketing Models." Journal of Business, October 1967, pp. 375–384.
Daniels, L. Business Information Sources. Berkeley: University of California Press, 1976.
Day, G. S. "Diagnosing the Product Portfolio." Journal of Marketing, April 1977, pp. 29–38.
D'Cruz, J. "Quasi-Integration in Raw Material Markets." DBA Dissertation, Harvard Graduate School of Business Administration, 1979.
Dean, J. "Pricing Policies for New Products." Harvard Business Review, Vol. 28, No. 6, November 1950.
Deutsch, M. "The Effect of Motivational Orientation Upon Threat and Suspicion." Human Relations, 1960, pp. 123–139.
Doz, Y. L. Government Control and Multinational Strategic Management. New York: Praeger, 1979.
____. "Strategic Management in Multinational Companies." Sloan Management Review, in press, 1980.
Forbus, J. L., and Mehta, N. T. "Economic Value to the Customer." Staff paper, McKinsey and Company, February 1979.